Becoming a Pinterest manager is a great way to help online businesses grow while enjoying the flexibility of freelancing. Whether you’re a virtual assistant looking to add Pinterest services to your offerings or starting fresh with a new skill, the demand for Pinterest expertise is higher than ever.
This post is all about How to Become a Pinterest Virtual Assistant.
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I recently met up with Kristy Feltis, mom turned Pinterest Manager who loves supporting her clients every single month with her Pinterest management services including creating attention-grabbing pins and revamping their Pinterest strategy. We also chat about how to land your first client in this high-demand field. This was such a fun interview, I learned a lot along the way and I am sure you will too!
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This post shares How to Become a Pinterest Virtual Assistant with Kristy Feltis
What inspired you to pursue a career as a freelance Pinterest manager, and what has your journey been like so far?
I wanted a career with flexibility so I could continue to stay home with my family while still bringing in an income. I had a friend who had a virtual assistant business, so I started researching different niches. I chose Pinterest because I loved that it would allow me the opportunity to use my creativity to help clients. It also allowed me to be able to master a skill set. So far, I have loved the journey. I am continually learning more and more about Pinterest and how to use it to help my clients.
What do you believe makes Pinterest such a powerful platform for businesses, and how do you help your clients tap into that potential?
So many people still don’t realize you can use the Pinterest platform to promote your business. It’s a powerful platform for so many reasons. Because Pinterest is a visual search engine, people already know what they are looking for, 85% of Pinterest users are on the platform ready to buy. Pinterest is the most positive place on the internet and the longevity of your content is unrivaled and is one of the only platforms that is helping drive traffic directly to your website or products.
Honestly, it’s my absolute favorite platform for marketing small businesses and bloggers. You also don’t have to have a huge following on Pinterest to see results and the majority of businesses on Pinterest are small businesses. It’s the best place to be discovered. I help clients tap into the potential of Pinterest by creating a strategy that includes keyword research, pin design, scheduling, and creation. We create evergreen content, while taking advantage of Pinterest trends that are applicable to their business.
In your experience, what are some key factors that contribute to a strong Pinterest presence for businesses?
The biggest factors are an optimized profile, keyword rich pins, pin descriptions, and consistency with pinning.
Rich pins are often mentioned as an important tool, can you share how they have benefited your clients?
Rich pins benefit clients on Pinterest by providing more detailed information directly on the pin, making their content more engaging. Rich pins provide Increased Credibility & Professionalism by pulling metadata from a website, making pins look more polished and trustworthy. This is especially useful for e-commerce businesses, bloggers, and service providers. It also provides automatic updates. If a product price, availability, or description changes on the website, Rich Pins update automatically on Pinterest, ensuring accuracy without manual edits.This saves clients so much time and the best thing is all you have to do is enable them and you’re set.
How do you approach understanding a client’s target audience on Pinterest and tailoring content to them?
By targeting keywords that a client is using, I can start to understand their target audience a little more and Pinterest analytics provides an even deeper understanding of my clients’ target audience on Pinterest by showing me who is engaging most with their content. Once you understand the target audience you can choose trends, visuals, key phrases, colors, and client content to reach that audience. I also take a look at my client’s competitors to see who is engaging in their content and what their audience looks like.
Pinterest group boards have been around for a while, how do you see their role evolving in today’s strategies?
Honestly, Pinterest group boards used to be a great way for creators to help each other reach a larger audience and gain more traffic, especially as a new business on Pinterest. Now, most group boards are not as relevant. Many aren’t accepting new members and they really aren’t very beneficial anymore. The majority of Pinterest Managers will tell you to focus your efforts on creating new content and staying consistent with pin scheduling.
What are some challenges you’ve encountered while growing your Pinterest management business, and what lessons have you learned?
The biggest challenge for me has been determining core services I want to offer clients. What I’ve learned over time is that the best way to determine this is by testing the services out and seeing what I like to do the most and what benefits my clients the most. Those are the services I have chosen to offer. It’s easy to want to offer everything, but I lean towards finding a few offerings you are passionate about. This will ensure that you become an expert with these services and it helps prevent the client from being overwhelmed by all of the different options.
For those interested in becoming a Pinterest VA, what advice would you give to help them get started?
I’d say take the leap, but also, take a course. You can learn how to do it without a course, but you will spend so much time trying to do it on your own, that you may never actually start. Taking a course gives you the opportunity to learn from experts, and gain a community. Almost every course offers free updated training when changes happen and some even provide leads to help you find clients.
Managing your own Pinterest account while handling client work can be demanding, how do you stay organized and on track?
I’m still working on making time for my own account, but I have been getting better. Especially now that I rebranded and have a great website. The biggest thing is being intentional with your time and blocking out time or days for different client work, including myself is what helps the most.
Have any courses or resources, such as Kristin’s course Positively Pinterest, played a role in your success, and would you recommend them?
Yes, I have actually taken several courses, because I love learning and with each course, I have learned new strategies. My favorite courses right now are offered by Levee Road Studio two of my favorites are Pinterest Rank Boost 2.0 and Scheduling Shortcuts.
Can you share a moment when you saw significant growth for a client and what that success meant for your business?
Yes, I have a client who is a blogger and her blogging style and content is a little different than a lot of successful bloggers on Pinterest. Her account had grown in the beginning and then hit a phase where it plateaued for a bit. I implemented some new strategies for her account that I learned in the course mentioned above and this month her account impressions have doubled.
If a business owner is looking for Pinterest support, what qualities should they look for in a Pinterest manager?
If I were a business owner looking for Pinterest support, I would be looking for someone who isn’t just looking at me as a dollar sign or just another client to add to their roster. I would want someone who seems genuinely passionate about what they are doing and about working with you and your business. Look for someone who understands your vision, but is willing to use their expertise and knowledge to let you know where you can improve. And don’t be afraid to take a risk on someone new, if it feels right.
Pinterest ads can be a great addition to a marketing strategy for small business owners, what’s your take on using them effectively?
They can definitely be beneficial, and Pinterest is implementing even more new strategies to make them more effective. I personally don’t use Pinterest ads for clients. I work with clients who want organic traffic. I wouldn’t be opposed to helping a client with Pinterest ads, but it would be a new experience.
What steps helped you land your first Pinterest management clients, and what would you recommend to those just starting out?
You have to be willing to talk about what you do and share it. My very first client was from a lead through one of the courses I took. However, my second client came because I shared what I was doing on social media. If you are just starting out, tell people what you are doing. Maybe even offer one of your services for free for a month or two in exchange for a testimonial. This will help you get experience and gain confidence and testimonials will help you get new clients.
With Pinterest constantly evolving, how do you stay updated on the latest trends and best practices?
Pinterest is constantly informing you of the latest trends, trend predictions, and best practices. I also use a scheduling tool called Tailwind and they provide updated best practices as well. I love that Pinterest is constantly evolving and when something isn’t working they are willing to adjust their practices. Other ways I stay up to date are through training and research. If you want to be a Pinterest Virtual Assistant or Manager, you have to love learning and be okay with change and adjusting your strategy.
What advice would you offer to someone who wants to take their Pinterest VA work full-time?
Pitch clients, make sure you research legal ways to send cold emails based on your country, but don’t be afraid to reach out to people you would be interested in working with. Also, calculate how much money you would need to make, and work backwards to determine how much that would mean for each service and how many clients you would need to take on to achieve that goal.
For anyone inspired by your journey, where can they connect with you or learn more about your services?
I would love to connect with anyone inspired by my journey. They can complete my Contact Form or email me at kristyfeltisva@gmail.com
Thank you so much for the interview, Kristy!
If you’re passionate about Pinterest and love the idea of helping businesses grow, becoming a Pinterest expert could be a great option for you. With Pinterest VA services in high demand, this is the perfect time to start offering Pinterest management services as a side hustle or even transition into a full-time income.
As Kristy pointed out, the key to success is staying updated on Pinterest trends, leveraging Pinterest analytics, and consistently improving your Pinterest strategy to serve online business owners effectively.
If you’re ready to take the leap, you’ll want to invest in a Pinterest VA course, like the one offered by Kristin Larsen or Amy Leblanc, to build a solid foundation and fast track your success. With the right training and persistence, you can build a profitable business helping clients with their Pinterest presence and Pinterest SEO. Turn your love for Pinterest into a thriving Pinterest VA business!
If you would like to be featured on the Mommy VA Blog as a Guest Virtual Assistant, feel free to email us at info@mommyvablog.com.
This post was all about How to Become a Pinterest Virtual Assistant – Kristy Feltis.
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