Work From Home As A Pinterest Virtual Assistant

There is growing demand for Virtual Assistants, since more and more employers and small businesses see the value in hiring a remote freelancer. If you are looking for a legitimate work-from-home opportunity, you may want to consider becoming a Pinterest Virtual Assistant.

Being a Pinterest VA is an in-demand skill that many small business owners, bloggers, and e-commerce businesses are searching for to grow their online presence, make more sales, and reach a broader audience. It’s a flexible career choice that allows you to build your own schedule and work pretty much whenever you want! Which is a great option for busy moms who want to work during nap time, or when the kids are at school.

It’s a great side gig if you want it to be, but many Pinterest Virtual Assistants have matched or surpassed their income from their full-time jobs. The sky is truly the limit!

This post is all about Work From Home As A Pinterest Virtual Assistant

This site contains affiliate links, view the disclosure for more information.

When I first started as a Virtual Assistant, I truly had no idea that some Virtual Assistants have been earning money purely from working on the Pinterest platform and are charging a premium for their expertise.

If you’ve been a general VA for a length of time and want to specialize in a high-level skill so you can work less and earn more, this may be a great option for you!

This post shares How to Work From Home As A Pinterest Virtual Assistant

Why Pinterest Management is a Great Work-From-Home Career

Many businesses focus on social media platforms like Facebook and Instagram, and while Pinterest isn’t the ideal marketing platform for all businesses, many businesses are missing out on potential revenue because they feel overwhelmed by the unknown and need to learn something new. Pinterest marketing offers unique advantages, especially for online boutiques that want to reach a wide global audience. It’s also a great visual search engine, to help provide long-term traffic potential compared to short-lived social media posts that fizzle out in a couple of hours or a few weeks.

Here’s why becoming a Pinterest VA today is an awesome service to specialize in or add to your services list:

Pinterest has over 400 million active users, making it a great market for businesses to tap into.
Pins have a long lifespan, unlike Instagram and Facebook posts, pins can drive traffic for months or even years.
Pinterest users are buyers, with 83% of weekly users going to the platform ready to make a purchase based on content they see on Pinterest.
Pinterest is underutilized by businesses, with many business owners struggling with Pinterest strategy, making Pinterest VAs an in-demand service.
You can work remotely as a Pinterest VA, can work from anywhere and manage clients’ Pinterest accounts with flexible hours.

What Does a Pinterest Virtual Assistant Do?

So you might be thinking, this is great, Dom, but what exactly does a Pinterest Manager do? I’ve got you! A Pinterest VA provides Pinterest management services, which include some of the following tasks:

Pinterest Account Setups and Revamps

Many small businesses probably don’t have a Pinterest account set up yet, or some may already have a Pinterest account and have dabbled with it a little bit. A crucial part of your work as a Pinterest Manager is to properly set up and optimize Pinterest Accounts for your clients. This ensures your client account is properly optimized, therefore telling Pinterest exactly what the account is about, increasing their reach.

Converting personal accounts to Pinterest business accounts.
Doing keyword research
Optimizing profiles with relevant keywords for Pinterest SEO.
Claim their website
Create a banner, board covers, and upload a profile image

Creating Eye-Catching Pins

Who would you be as a Pinterest VA if you weren’t designing pins? Business owners often don’t have the time or the expertise to design eye-catching Pinterest Pins in Canva. They will be more than happy to pay you for your services, seeing the value in the time you save them and the exposure you create.

Use graphic design tools like Canva or Photoshop.
Design eye-catching pins that attract clicks.
Follow Pinterest best practices for pin sizes, colors, and branding.
Add relevant keyword text to your pin overlay

Writing Pin Descriptions & Titles

Along with creating eye-catching pins, you’ll need light copywriting skills to craft Pin descriptions and titles utilizing the keyword research you’ve done for your client accounts. This is easier than you think, and with practice comes ease.

Optimize descriptions with high-demand keywords.
Craft engaging, call-to-action pin titles.
Research Pinterest trends and keywords for better visibility.

Scheduling Pins

After a Pin graphic, title, and description have been created and written, it’s time to schedule! Part of why Pinterest is such a great business for stay-at-home moms is that you can schedule out pins to your client accounts a month in advance, giving you the flexibility of being there for your family. As long as you are using a Pinterest-approved scheduler, the Pinterest Algorithm doesn’t punish you for scheduling your pins, nor does it punish you for not responding to comments or creating engagement.

Use Tailwind or Pinterest’s built-in scheduler.
Develop a content calendar for consistent pinning.
Identify the best times to pin for maximum engagement.

Growing A Following

While a following on Pinterest doesn’t bear the same weight in importance as on other platforms, it’s still a great idea to build a following on Pinterest to get your content seen and repinned by more users. Some Pinterest experts have differing opinions, but group boards can still work well if you are able to find open group boards to join that fit your niche well.

Join group boards to expand reach.
Respond to comments on your pins.
Stay updated on Pinterest trends.

Pinterest Account Audits

Finally, some business owners and bloggers are perfectly fine with managing their own Pinterest accounts, but welcome tips and advice to improve their accounts. Or, they are in a position to hire someone full time to manage their accounts, but would still like help to optimize their account and expand their reach. That’s where Pinterest Account Audits come in!

Analyze Pinterest analytics to measure performance.
Provide clients with a personalized report.
Offer custom recommendations to improve results.

If you’ve stayed with me this far , you may be thinking this is the perfect business venture for you, as it ticks off all the boxes! Pinterest Management is flexible, in demand, a premium service with lots of room to grow, with a limitless income potential.

Here’s how to start your own Pinterest Management business.

How to Start Your Pinterest VA Business

Step 1: Learn Pinterest VA Skills

It should come without saying, in order to become a Pinterest VA, you need to know Pinterest! To become a skilled Pinterest VA, you’ll need to master the entire process of Pinterest marketing from start to finish, including account setup, revamps, audits, and monthly Pinterest Management services. While you definitely can give it a go on your own, it’s worth considering in a Pinterest VA course if you can, as this will greatly accelerate your learning process, and you’ll have support and others to lean on along the way.

A great Pinterest VA course will cover the following topics:

Pinterest strategy and Pinterest SEO.
How to create and schedule pins.
Understanding the Pinterest algorithm.
Setting up Pinterest business accounts.

Popular Pinterest VA coaches to check out are:

Kristin Larsen

Emilee Vales

Amy Leblanc

Step 2: Build Your Portfolio

A great way to build up your confidence, skills and your portfolio is to offer free Pinterest Management services. This can be as simple as offering a quick account audit filmed over Loom, or an account setup in exchange for a testimonial. Most people I have reached out to are more than happy to let you practice on their account; it’s a win-win for everyone.

What should you offer in exchange for a testimonial?

Quick 10-minute Loom video audit of a Pinterest Account.
Keyword research in Google Sheets specific to your client’s niche.
Custom board creation, with re-pins, and board covers.
10 Pin graphics created in Canva

You should be able to complete a free task in exchange for a testimonial in less than one hour.

Step 3: Decide on Your Pinterest Services & Set Your Rates

You’ll need to do a bit of market research before deciding on what your rates should be, and you will want to create service packages that attract small business owners online. Examples:

Basic Pinterest Setup ($250): Business account setup, board creation, keyword optimization.
Pinterest Growth Package ($500/month): Pin design, scheduling, Pinterest SEO, and analytics tracking.
Full Pinterest Management ($797/month): Everything from design to Pinterest strategy and group board engagement.

Typical hourly rates for Pinterest Virtual Assistants range from $25-$50/hour, with experienced Pinterest experts charging even more, especially those who are Pinterest Ads experts, charging the most.

Step 4: Find Clients & Market Your Services

Here comes the stressful part for most people! Putting yourself out there, marketing your services and finding clients. Here are some key areas where you can easily market yourself as a beginner Pinterest VA, plus you can read more about how to market yourself as an Introverted Virtual Assistant here!

To attract new clients, focus on marketing strategies like:

Facebook groups: Many business owners seek Pinterest VAs Facebook Groups, think bloggers, e-commerce, interior designers, Etsy shop owners, etc. Check out my list of must join Facebook groups!
LinkedIn & Instagram – Network with small businesses needing Pinterest help, send them a DM to spark a conversation, eventually leading to your Pinterest services. Bonus points if they aren’t on Pinterest already!
Cold Pitch: Research potential businesses you would like to work with and send them an email via their contact page. Make sure to provide value by explaining why their business would benefit from being on Pinterest, don’t just pitch your services!

How Much Money Can You Make as a Pinterest VA?

Your earnings depend on your skill set, experience, and the number of clients’ Pinterest accounts you manage. Some Virtual Assistants earn an extra $500/month, while others scale to a full-time income of $5,000+/month. It truly depends on how much time and effort you put into it!

Here are common questions you may have about becoming a Pinterest VA

Do I Need a Background in Marketing?

No! There are many successful Pinterest VAs who never went to school in marketing and started with no experience. If you have a love for Pinterest, and understand Pinterest best practices, you can quickly become a skilled Virtual Assistant.

How Much Time Does It Take to Learn?

Most Pinterest VA courses take 6-8 weeks to complete. It’s something you can start learning alongside your full-time job, then once you’ve scaled to a certain point where you feel comfortable, you can quit your employment to be a Pinterest VA full-time.

How Do I Stand Out as a Pinterest VA?

This is not something I ever worry about! There is a shortage of knowledgable Pinterest VAs out there, and many business owners who aren’t leveraging Pinterest properly. By creating a strong portfolio, showcasing case studies from past clients, staying updated on Pinterest algorithm changes, and putting yourself out there in Facebook groups, etc. You are bound to land your first and next client in no time!

What’s the Best Way to Land My First Client?

Start by building a solid portfolio with a free account audit, free pin creation, or Pinterest account setup. Join Facebook groups in various niches, engage, and test the waters for potential clients. Reach out to your ideal business owner and spark up a conversation about your Pinterest management services.

Can I Scale This to a Full-Time Business?

Yes! There are so many success stories of Pinterest VAs that start as a side hustle and grow into a full-time job. Some of the most inspiring Pinterest VA coaches I know are Amy Leblanc, Kristin Larsen, and Emilee Vales.

Is Becoming a Pinterest VA Right for You?

If you love Pinterest, enjoy content creation, want a creative outlet, and want a legit work-from-home job, becoming a Pinterest VA today is an awesome way to build a profitable online business.

With small steps, you can become a successful Pinterest manager, attract new clients, and create a flexible work-from-home job that fits your lifestyle and your family.

This post was all about How to Work From Home As A Pinterest Virtual Assistant